People often ask me what a “typical day” looks like now that I’ve moved from anchoring live television news programmes to shaping brand narratives. My answer is simple: I don’t have one because every day is different. I don’t build my time around neat, structured timetables – it’s built around roles. I switch between them depending on what the day demands, and that’s why the work will always be interesting.
Broadcast Mode: The Anchor Never Really Leaves
Before setting up my business, I worked five days a week in television studios, and although I no longer do that, the habits from that time have survived. Clear thinking. Tight scripting. Calm delivery. Meeting deadlines. Some mornings start with event preparation, recording a voiceover, shooting a film for my social media channels, or preparing a segment for a client who wants their message delivered with precision. The skills I acquired in television and radio, shape how I communicate.
Strategy Mode: Helping Brands Find Their Voice
At some point in a day, I’ll immerse myself in a client’s world — reviewing their messaging, refining their tone, or helping them understand how their audience actually hears them. It’s worth stressing that brand strategy isn’t about logos or slogans. It’s about clarity. It’s about helping people say what they mean, without losing themselves in the noise. This part of my day is quiet, analytical, and surprisingly creative.
Writing Mode: Scripts, Stories, and Everything In Between
Writing is the backbone of everything I do. Some days I’m writing a YouTube script; on others it’s a corporate narrative, a blog, or a keynote outline. Writing requires a different kind of concentration — slower, more deliberate, and often fuelled by green tea (my favourite non-alcoholic tipple). It’s where the broadcaster and the strategist meet: storytelling with purpose.
Research Mode: Staying Ahead of the Conversation
Whether it’s geopolitics, technology, or industry trends, I spend time each day reading, watching, and listening. If you’re not paying attention to what’s happening in the world, how can you advise clients or create content? Research isn’t glamorous and, if I’m honest, sometimes it can feel slightly tedious. But it’s essential – and it’s one of the parts of my day I enjoy, especially when everyone is satisfied with the end result. That always makes it worthwhile.
Production Mode: Cameras, Edits, and Controlled Chaos
Filming days have their own rhythm. Lights, lenses, scripts, retakes, and the occasional technical hitch. It’s a world I know well and it still gives me the same quiet thrill as my news anchoring days. Production days are unpredictable, energetic, and full of different moving parts — but they’re also where the work comes alive.
Recovery Mode: The Part No One Talks About
Every day needs a moment of stillness. A walk with my dog, Viggo. A session with Seb, my fitness instructor. A quiet green tea or mug of hot water. A pause between tasks. One thing I learned from my decades in broadcasting is that recovery isn’t optional — it’s the thing that keeps your voice steady, your mind clear, and your work sharp.
The Truth Behind the Scenes
None of my days are linear. They’re layered. Some are heavy on strategy or filming, others on writing. But the thread that runs through all of them is communication — helping people tell their stories with clarity, confidence, and purpose.
Professionally I’ve moved on from my television career – but the anchor lives on inside me. She doesn’t read the news anymore, but she has evolved in other, more interesting ways.
