Pre-recorded Interview, on behalf of The European magazine

Interview with Juergen Nelis, CEO, BGG World Holding – The European Magazine, October 2025

BGG World Holding’s CEO, Juergen Nelis, shared insights into the company’s three‑decade journey from its founding in 1995 to becoming a global leader in natural, science‑driven wellness ingredients.

Why this matters: the wellness sector has grown into a multi‑billion‑dollar industry, reflecting a shift from reactive medicine to proactive, preventive health. At a time when scepticism around conventional pharmaceuticals is widespread, BGG’s approach – combining plant‑based ingredients with rigorous clinical validation – offers reassurance and credibility.

Highlights include:

• Market Growth: From basic vitamins in the 1990s to today’s sophisticated, science‑backed supplements.
• Global Reach: Strong demand in North America, rapid expansion in Asia‑Pacific, and innovation rooted in Europe.
• Trust & Transparency: Ethical sourcing, certifications, and direct farmer partnerships ensure traceability and sustainability.
• Innovation: Investment in biotechnology, microalgae platforms, and AI‑assisted R&D to deliver clinically proven, natural solutions.
• Vision: To become the most trusted global leader in wellness ingredients, helping people live healthier, more balanced lives.

BGG’s story underscores how natural, high‑quality ingredients can bridge the gap between traditional wisdom and modern science — easing consumer anxiety and reinforcing trust in wellness solutions.