The Biggest Mistakes Leaders Make in Media Interviews – (And How to Avoid Them)

1. He didn’t know the headline fact

2. He tried to talk around the question instead of answering it

3. He personalised the answer

4. He lost control of the narrative

5. He underestimated the environment

1. Know your numbers

2. Never bluff

3. Anticipate the obvious questions

4. Don’t personalise unless it strengthens your authority

5. Control the tone, even when the interviewer doesn’t

6. Preparation is not optional